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Business Keegan01 Final

1. Introduction to Global Marketing Chapter 1 Global Marketing 2. Reasons for Global Marketing GrowthAccess to new marketsAccess to resources Survival Against competitors…

Documents Introduction to Global Marketing Chapter 1 Global Marketing.

Slide 1 Introduction to Global Marketing Chapter 1 Global Marketing Slide 2 Keegan and Green, Chapter 1 2 Reasons for Global Marketing Growth –Access to new markets –Access…

Documents Principles of Marketing Lecture-41. Summary of Lecture-40.

Principles of Marketing Lecture-41 Summary of Lecture-40 Creating Competitive Advantage Competitor Analysis Steps Identifying Competitors Assessing Competitors Selecting…