Slide 1© McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Slide 2 7-2 © McGraw-Hill Companies, Inc., McGraw-Hill/Irwin LEARNING OBJECTIVES Learning Objectives What factors…
Slide 1 marketing GREWAL / LEVY M 17 ADVERTISING, PUBLIC RELATIONS, AND SALES PROMOTIONS Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin…