1. The Proof for Branding Online Gian Fulgoni, Executive Chairman, comScore, Inc. 2. Does the Click Tell Us Anything About the BrandingImpact of Online Advertising?30% of…
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How to Build Brands Using Online Advertising: Lessons Learned IAB Chile Seminar on Interactive Marketing Gian Fulgoni, Chairman, comScore Inc. 2© comScore, Inc. Proprietary…