Documents Pricing (price policy) How do consumers process and evaluate prices? How should a company set prices...

Slide 1Pricing (price policy) How do consumers process and evaluate prices? How should a company set prices initially for products and services? How should a company adapt…

Documents Module 7 Managing Distribution Channels and Designing Price Strategies Kotler’s Chapters 15, 16,.....

Module 7 Managing Distribution Channels and Designing Price Strategies Kotlerâs Chapters 15, 16, and 17 Chapter 15: Designing Price Strategies and Programs Learning Objectives…