1.A GUIDE: OUT-LICENSING in GENERIC PHARMA2. WhatWhoIntroductionStep 1: Internal capabilityStep 2: Market researchStep 3: Product selectionStep 4: Marketing strategyStep…

Slide 1 www.mhhe.com/fourps Focusing Marketing Strategy with Segmentation and Positioning For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2008…

Slide 1 ﴀ Copyright  2004 McGraw-Hill Australia Pty Ltd PPTs t/a Marketing 4/e by Quester, McGuiggan, Perreault and McCarthy 5–1 Part 2: Understanding marketing Chapter…

At the end of this presentation, you should be able to: Know about defining generic markets and product-markets. Know what market segmentation is and how to segment product-markets…

Basic Marketing A Marketing Strategy Planning Approach William D. Perreault, Jr., Ph.D. UNIVERSITY OF NORTH CAROLINA Joseph P. Cannon, Ph.D. COLORADO STATE UNIVERSITY E.…