Player engagement and In-game advertIsIng je f f rey bardzel l , ph .d . ⢠shaowen bardzel l , ph .d . ⢠ty ler pace In-game advertising (IGA) refers to the use of…
THE FINALISTS CONTENTS MEDAL OF HONOUR It really isn’t just about the winning. As this bumper Finalists Guide demonstrates, the MCV Industry Excellence Awards recognise…