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Slide 1The Global Marketplace 19 Principles of Marketing Slide 2 Learning Objectives After studying this chapter, you should be able to: 1. Discuss how the international…

Documents C HAPTER 15 The Global Marketplace. Copyright 2007, Prentice-Hall Inc.15-2 Discuss how the...

Slide 1C HAPTER 15 The Global Marketplace Slide 2 Copyright 2007, Prentice-Hall Inc.15-2 Discuss how the international trade system, economic, political-legal, and cultural…

Business The Global Marketplace

1. Chapter 15 The Global MarketplaceCHAPTER 15THE GLOBAL MARKETPLACEPREVIEWING THE CONCEPTS – CHAPTER OBJECTIVES1. Discuss how the international trade system and the economic,…

Documents The Global Marketplace 19. 19- 2 Learning Objectives After studying this chapter, you should be able...

Slide 1 The Global Marketplace 19 Slide 2 19- 2 Learning Objectives After studying this chapter, you should be able to: 1. Discuss how the international trade system, economic,…