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1. INTRODUCTION TO MARKETING Lars Perner, Ph.D.Assistant Professor of Clinical MarketingDepartment of Marketing 2. Marshall School of BusinessUniversity of Southern CaliforniaLos…

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Basic Concepts in Economics 1) Production: Any economic activity directed towards the satisfaction of human wants is known as production. The production of goods and services…

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1. MarketingBasics of Marketing -106 2. Learning Objectives1.Introduction2.Definition Of Marketing3.Core Marketing Concepts4.Marketing orientation/ approaches5. Marketing…

Slide 1Theory of production : Input – Output relation Production : 1. Transformation of inputs into output. 2. Creation of Utility – Time, Place, Form Utility 3. Any…

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