LECTURE OUTLINE FOR LECTURE OUTLINE FOR MKTG 25010 “Marketing” Lecture Packet Part 2 SUMMER I 2010 DR. MARKS Modified 6/7/2010 Chapter 13 --Building the Price Foundation…

1. DEVELOPING PRICING STRATEGIES AND PROGRAMS Presentation by Srujan Dasari 2. HOW SHOULD A COMPANY SET PRICES INITIALLYFOR PRODUCTS OR SERVICES ? 3. SETTING A PRICEOBJECTIVE:…

1. PRESENTATION 4: DEFINITIONS OF TERMS AND DATA 2. PRESENTATION 4 OUTLINE The following areas are covered in this presentation: • Budgeting for Costs, Revenues and Profits…

Slide 1Business Analytics, 1 st edition James R. Evans Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall8-1 Slide 2 Copyright © 2013 Pearson Education,…

Slide 1Predictive Modeling and Analysis 8-1 Slide 2  Logic-Driven Modeling  Data-Driven Modeling  Analyzing Uncertainty and Model Assumptions  Model Analysis…

Slide 1 © 2008 McGraw-Hill Ryerson Limited. Cost Behaviour Merchandisers Cost of Goods Sold Manufacturers Direct Material, Direct Labour, and Variable Manufacturing Overhead…

Slide 1 Slide 2 Cost Behavior: Analysis and Use Chapter 5 Slide 3 © The McGraw-Hill Companies, Inc., 2000 Irwin/McGraw-Hill Cost Behavior Merchandisers Cost of Goods Sold…

Slide 1 MARKET STRUCTURE HOW BUSINESSES INTERACT WITH EACH OTHER DETERMINES: - PRICING - PROFITABILITY - LEVEL OF COMPETITION - SERVICE TO BUYERS Slide 2 FOUR TYPES OF MARKET…

Slide 1 Chapter 6 Cost analysis and Measurement Slide 2 KEY CONCEPTS historical cost current cost replacement cost opportunity cost explicit cost implicit cost incremental…

Slide 1 Cost Analysis and Estimation Chapter 8 Slide 2 Chapter 8 OVERVIEW Economic and Accounting Costs Role of Time in Cost Analysis Short-run Cost Curves Long-run Cost…