Business-Level Strategy Ch4 Chapter 2 External Environment Chapter 3 Sustainable Competitive Advantage Internal Environment Chapter 4 Business Level Strategy Ch4 Core Competenc…

1. Business-Level Strategy:How do we compete? 2. Generic Business Level Strategies Source of Competitive Advantage CostBreadth of Competitive ScopeBroad Target MarketNarrow…

Slide 1 Business-Level Strategy: How do we compete? Business-Level Strategy: How do we compete? Slide 2 Breadth of Competitive Scope Source of Competitive Advantage BroadTargetMarket…

Slide 1 Page 1 Competitive Strategy Slide 2 Page 2 Business-level [Competitive] Strategy Since we’re in the XYZ industry, how do we compete? Profit = (Price – Cost) x…

Internal Analysis Strengths and Weaknesses of Companyâs Resources and Capabilities Outcomes from External and Internal Environmental Analyses Examine unique resources, capabilities,…