1. Target Market Selection 2. Target marketing tailors a marketing mix for one or more segments identified bymarket segmentation . Target marketing contrasts with mass marketing,…

Strategic Marketing Planning What is Strategic Planning? It is the managerial process that helps to develop a strategic and viable fit between the firm’s objectives, skills,…

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EXECUTIVE SUMMARY 1 A company failure or bankruptcy model based on multiple discriminatory analysis developed by Prof. Edward Altman of New York University in 1968. This…

SWOT analysis From Wikipedia, the free encyclopedia Jump to: navigation, search SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities,…

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