Documents 11 Competitive Dynamics 1. Figure 11.1 Hypothetical Market Structure Copyright © 2011 Pearson...

Slide 1 11 Competitive Dynamics 1 Slide 2 Figure 11.1 Hypothetical Market Structure Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 11-2 Slide 3 Expanding…

Documents Kotler 10

Crafting the Brand Positioning Marketing Management, 13th ed 10 Marketing Strategy Segmentation Targeting Positioning What is Positioning? Positioning is the act of designing…