Marketing The Curious Case of Brand Extensions

1. The Curious Case of Brand Extensions 2. • Introduction of a host of new products under their strongest brand names What is a Brand Extension? 3. • Improved odds of…

Documents His and Hers Magazine Party issue

The Wanted Come to the eCho ArenA All DresseD Up Our retrO-chic FashiOn shOOt JUstine mills’ Party seasOn survival Guide Get GlowinG tracey Bell’s lunchBreak Beauty secrets…