Business Basic web analytics for news organizations

1.Basic web analytics for news organizations Dana Chinn#ONAFL@danachinnFebruary 2010 2. • Local news audiences then vs. now• Why measure, what, how• Metrics for advertising…

Business Using web analytics in public relations

1. Using web analytics in public relations Dana ChinnFebruary 2010 2. Web analytics essentials• Why measuring audiences is different now • Behavioral vs. attitudinal…