Documents u8h

I n t e r n a t i o n a l M a r k e t i n g Pricing for International Markets Chapter 18 1 4 t h E d i t i o n P h i l i p R. C a t e o r a M a r y C. G i l l y J o h n L…

Documents Pricing for International Markets

Slide 1 Pricing for International Markets Chapter 18 Learning Objectives Components of pricing as competitive tools in international marketing The pricing pitfalls directly…