Slide 1 Validity Does test measure what it says it does? Is the test useful? Can a test be reliable, but not valid? Can a test be valid, but not reliable? Slide 2 Types of…

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Slide 1 Segmentation Analysis Slide 2 Segmentation Assign people to groups/clusters on basis of similarities in characteristics, attributes Bases of segmentation: - Demographic…

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Segmentation Analysis Segmentation Assign people to groups/clusters on basis of similarities in characteristics, attributes Bases of segmentation: - Demographic - Behavior…

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