Slide 1 MKTG769 ENTRY STRATEGIES Lars Perner, Instructor 1 ENTRY STRATEGIES Additional research issues Methods of entry –Advantages –Disadvantages Slide 2 MKTG769 ENTRY…
Slide 1 MODES of International Business Activities Exporting (importing) Global sourcing (out-s, in-s, offshore) Contract manufacturing Licensing and Franchising (mgmt. contract)…