International Business Export Behaviour Theories Prof. Jiban K. Mukhopadhyay (Fmr. Chief Economic Adviser, Tata Group) E-mail ID - [email protected] Cell: 9821920928 SPJIMR…
BASES OF INTERNATIONAL MARKETING CHAPTER 1 At the end of this chapter, students will be able to discuss: Export Behavior Theories and Motives Internationalization Stages…