Documents Schiffman cb10 ppt_16

1. CHAPTER SIXTEENMarketing Ethicsand Social Responsibility 2. Learning Objectives1. Overall: To Understand the Meaning of Marketing Ethics and Social Responsibility.2. To…

Documents Marketing Ethics and Social Responsibility CHAPTER SIXTEEN.

Slide 1Marketing Ethics and Social Responsibility CHAPTER SIXTEEN Slide 2 Learning Objectives 1.Overall: To Understand the Meaning of Marketing Ethics and Social Responsibility.…