Documents A History of Conjoint Paul GreenUniversity of Pennsylvania Joel HuberDuke University Rich...

Slide 1A History of Conjoint Paul GreenUniversity of Pennsylvania Joel HuberDuke University Rich JohnsonSawtooth Software Slide 2 A History of Conjoint The psychometric roots…

Documents The Stanford Marshmallow Experiment

The Stanford marshmallow experiment[1] was a series of studies on delayed gratification in the late 1960s and early 1970s led by psychologist Walter Mischel,…

Documents Social Psychology Lecture 10 Attitude Change Cognitive Dissonance Theory Jane Clarbour Room PS/B007....

Slide 1 Social Psychology Lecture 10 Attitude Change Cognitive Dissonance Theory Jane Clarbour Room PS/B007 email: jc129 Slide 2 Objectives Define ‘cognitive dissonance’…