Documents THE DIRECT EFFECTS PARADIGM 1. Hypodermic needle: overview Sometimes also referred to, after...

THE DIRECT EFFECTS PARADIGM * Hypodermic needle: overview Sometimes also referred to, after Schramm, as the Silver Bullet Model (1982), this is the idea that the mass media…

Documents The direct effects paradigm. Hypodermic needle: overview Sometimes also referred to, after Schramm,....

The direct effects paradigm Hypodermic needle: overview Sometimes also referred to, after Schramm, as the Silver Bullet Model (1982), this is the idea that the mass media…