Business PCMA 2015 Presentation - Learning By Design

Learner Outcomes • Identify the specific attendee types (personas) for your events • Design learning around the personas’ needs • Highlight new educational models…

Marketing I Know I’ve Seen Them Before: Using Persona Archetypes to Create Emotionally Engaging Spaces

1. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. I Know I’ve Seen Them Before Using Persona Archetypes to Create Emotionally Engaging Spaces…