Slide 1THE NEW ETHNOGRAPHERS Using Observational Research to Inform New Product Design and Development Slide 2 About Me Almost 20 years as a marketing manager B.A.…
Slide 1 Qualitative Research Slide 2 Comparing Qualitative and Quantitative Methods Before discussing the differences between qualitative and quantitative methodologies one…
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Slide 1 Ethnography Ethics and Methods in Cultural Anthropology This chapter introduces students to the field methods and research methods employed by cultural anthropologists.…
Slide 1 Qualitative Methods 1 Chapter 5 Slide 2 Learning Outcomes At the end of this chapter you will be able to ethnographic – demonstrate the importance of ethnographic…
Ethnography Ethnography A method of nuanced qualitative social research âin which fine grained daily interactions constitute the life blood of the data being produced Simonâs…