Slide 1 E-Marketing, 6th edition Judy Strauss and Raymond Frost Chapter 10 - Price - The Online Value What Is Price? Promotion Place (Distribution) Price Product Amount of…

Slide 1 Chapter 11 Objectives  After reading Chapter 11, you will be able to:  Identify the main fixed and dynamic pricing strategies used for selling online.  Discuss…

E-MARKETING/7E CHAPTER 10 ©2012 PEARSON EDUCATION, INC. PUBLISHING AS PRENTICE HALL ©2012 PEARSON EDUCATION, INC. PUBLISHING AS PRENTICE HALL 10-* CHAPTER 10 OBJECTIVES…

Chapter 11 Objectives After reading Chapter 11, you will be able to: Identify the main fixed and dynamic pricing strategies used for selling online. Discuss the buyerâs…

Slide 1 E-Marketing 5/E Judy Strauss and Raymond Frost Chapter 11: Price: The Online Value ©2009 Pearson Education, Inc. Publishing as Prentice Hall 11-1 1 Chapter 11…