Business Loss Aversion & Endowment Effect

1. Loss Aversion and the Endowment EffectDr. Russell James IIIUniversity of Georgia 2. Our choices and our satisfaction are driven by the comparisons we makeNearby additionalAlternativeFuturePastExpectedCurrentMultiple…

Documents Loss Aversion and the Endowment Effect

Loss Aversion & Endowment Effects Loss Aversion and the Endowment Effect Students should be given a preview of prospect theory and the role of loss aversion in it. What…