1. InsightsStrategy DocumentsI09/2011MetricsAvoiding unnecessaryrisks in order to strengthenand improve reputation:the reputation scorecard A risk is produced as a consequence…
Academia, Revista Latinoamericana de Administración, 43, 2009, 1-25. Copyright 2009 de Cladea, http://revistaacademia.cladea.org Universidad de los Andes Bogotá, Colombia…