Documents Chapter 19

1. Managing Personal Communications:Direct andInteractive Marketing,Word of Mouth, and Personal Selling Marketing Management, 13 thed 19 2. Chapter Questions How can companies…

Documents Chapter 19

1.Managing Personal Communications:Direct andInteractive Marketing,Word of Mouth, and Personal Selling Marketing Management, 13 thed 192. Chapter Questions How can companies…

Business Chapter19 managing personal communicationsdirect & interactive mar

1. Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling Marilou M. Santos SSS MMDP 5 2. What is Direct Marketing…