1. Ask yourself,Are Your Emails Creating Vicarious Liability Issues? 2. Email marketers should take careful steps to ensure that "otherwise innocent"…

1. Ask yourself:Are You a Consummate Email Designer or a Cake Decorator? 2. Jakob Nielson is one of the world’s most influential designers, as named by Business Week and…

1. Discussing how toboost your email marketing metrics by crafting great preheaders . 2. The content in the top line of an email is known as the preheader. It can be a very…

1. A discussion onthe Impact of Gender on Email Segmentation Strategies . 2. Research has shown that men and women react differently to various email aspects, and in some…

1. Today we’re talking aboutRFM: The Critical Email Marketing Metric . . . 2. A Forrester Research study recently demonstrated that 71% of all email marketers consider…

1. International Email Marketing Issues -Location, Location, Location: Making the Most of Where Your Customers Live 2. Most email marketers have a worldwide audience, which…

1. Navigating theDigital Media Landscape 2. THE DIGITAL MEDIA LANDSCAPEOF 2008-2009 Social Media Consumer Generated Media Online Video Search Marketing Widgets Mobile Web…

1. ©2013 eMarketer Inc. Responsive Design— A Solution for Publishers, a Question for Marketers Catherine Boyle Senior Analyst Sponsored by: J U L Y 2 5, 2 0 1 3 2. ©2013…

1. mail Marketing Made better, easier & smarter g 2. Contents • What is it • How it works • Some examples • 6P service options and service menu • Key e-benefits…

1. Make Your Email Marketing Pay for Itself 2. Presenters Jeanniey Mullen ,Senior Partner and Global Executive Director, Email and Digital Dialog, OgilvyOne Worldwide-Prior…