Documents Marketing on the Internet E-Marketing (2 nd Edition) Judy Strauss & Raymond Frost Chapter 1 ©...

Slide 1 Marketing on the Internet E-Marketing (2 nd Edition) Judy Strauss & Raymond Frost Chapter 1 © Prentice Hall 2001 Slide 2 Chapter 1: Introduction to E-Marketing…

Documents 3 Marketing on the Internet Chapter 1 4 Chapter 1: Introduction to E-Marketing.

* Marketing on the Internet Chapter 1 * Chapter 1: Introduction to E-Marketing * Learning Objectives Marketing Review Describe the marketing planning process Define the marketing…