Documents Strategy

International Strategy 3 Globalization drivers – Assess dual pressures: – Global efficiency - standardization – National/local responsiveness - adaptation Location/configuration…

Business Mba 618 global strategy 2011

1. Global Strategy 2. Procter & GamblePan-European Brand Development 3. P&G Multidomestic StrategyUKNeth. FranceGermany Italy 4. Product Characteristics Map High…