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1. STRATEGY& PLANNING1 2. Strategy & Planning in Public Relations Dr Danny Moss 2 3. “To be strategic , public relations must pass one basic test: at a minimum…

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Documents 1 Market Segmentation Trevor Twyman 2002 CIM Advanced Virrat Trevor Twyman 2002 CIM Advanced Virrat.

Slide 11 Market Segmentation Trevor Twyman 2002 CIM Advanced Virrat Trevor Twyman 2002 CIM Advanced Virrat Slide 2 2 Communications Plan SOSTAC Planning system:- S - Situation…