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1. Positioning As Popularized by Al Ries and Jack Trout In their 1981 book, Positioning: The Battle for your Mind, Al Ries and Jack Trout describe how positioning is used…

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Slide 1Chapter 1 Slide 2 Economics assumes a few key things about the world around us…. 1. Societies face scarcity 2. Most activity is guided by personal gain 3. Societies…

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