Slide 1Data Mining in Market Research What is data mining? –Methods for finding interesting structure in large databases E.g. patterns, prediction rules, unusual cases…
1.Data Mining in Market Research What is data mining? Methods for finding interesting structure in large databases E.g. patterns, prediction rules, unusual cases Focus on…
1. Data Mining in Market Research What is data mining? Methods for finding interesting structure in large databases E.g. patterns, prediction rules, unusual cases Focus on…
1. Data Mining in Market Research What is data mining? Methods for finding interesting structure in large databases E.g. patterns, prediction rules, unusual cases Focus on…