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1. Kotler onMarketing Marketing is becoming a battle based more on information than on sales power. 2. Marketing Information System (MIS) – Consists of people ,equipment…

1. Kotler onMarketing Marketing is becoming a battle based more on information than on sales power. 2. Marketing Information System (MIS) – Consists of people ,equipment…

1. Kotler onMarketing Marketing is becoming a battle based more on information than on sales power. 2. Marketing Information System (MIS) – Consists of people ,equipment…

1. Copyright © 2003 Prentice-Hall, Inc. 5-1 Chapter 5Chapter 5 Gathering Information andGathering Information and Measuring Market DemandMeasuring Market Demand byby 2.…

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