Slide 1Using Buying Motives Part I Selling LAP 102 Slide 2 Objectives A.Explain why customers buy. B.Classify customer buying motives. Slide 3 Objective A Explain why customers…
1.Core Concepts of Marketing and Buying Motives By Asst Prof. Venkatesh.N Koshys Institute of Management Studies2. Objectives of the Study A. Explain why customers buy. B.…