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Business Pp 01 introduction

1. Global Marketing ManagementChapter 1 Introduction toGlobal MarketingWarren J. Keegan 2. Overview Marketing: A Universal Discipline The Three Principles of Marketing Global…

Documents Chapter 1 Marketing Creating and Capturing Customer Value.

Slide 1 Chapter 1 Marketing Creating and Capturing Customer Value Slide 2 Copyright 2011, Pearson Education Inc. Publishing as Prentice- Hall 1 - 2 1. Define marketing and…