DISSERTATION RESEARCH TITLE: Can Customer Loyalty be used as a Marketing Tool? Case Study of Tesco, Southwark, London Supervisor: Submitted by: Masters of Business Administration…

Chapter One Introduction 1.1 Background New millennium gave birth to new business prospects. One of the fastest growing markets is that of the supermarket shops that have…

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Applications of Databases Marketing in B2C and B2B Scenarios Paul J.C. Chang | Eneida Lau | Ximena Salazar | Lester Arellano | José-Pablo González |Edith Quispe Contents…

Rocca Productions is a brand extension company born from the perspective of consumers. After our founder experienced the constant frustration of inconsistent quality, inflated…