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1. C2B Customer to Business The Future of Commerce for Banking Driving Change in Banking - Engagement in the world of empowered individuals July 2015 © 2015 IBM 2. What…

Marketing IBM Commerce POV - Customer Engagement

1. Transforming customer engagement Moments matter. 2. A hyper-connected, everyone-to-everyone (E2E) economy is emerging where understanding customer context is crucial OEM…