Education MM 2011.03

1. Week 3Marketing Management 2. Strategic AnalysisExternal and Customer AnalysisPPT 3-2 3. External and Customer AnalysisPPT 3-3“To be prepared is half the victory.”-…

Documents MMI VIII Segmentation.pptx

Slide 1 SEGMENTATION Segmentation It is often the key to developing a sustainable competitive advantage. In a strategic context, segmentation means the identification of…