JUNE 2010 THE RECESSION HANDBOOK: BRAND LESSONS FROM THE GREAT RECESSION 22 WHAT WEâLL COVER About the JWT AnxietyIndex Why anxiety? AnxietyIndex Quarterly topline findings…
1. 2013 GLOBAL REPORT AUGUST 2013 2. 2 BACKGROUND JWT’s AnxietyIndex is intended to help brands navigate consumer anxiety. In times of heightened anxiety, brands need data…