Documents Kapferer Model Brand Identity Prism 1228214291948754 9

Brand Identity Prism (Kapferer) KAPFERER represents brand identity diagrammatically as a six-sided prism as shown below: Constructed Source/Sender E x t e r n a l i s a t…

Documents kapferer lbrand-identity-prism.ppt

Brand Identity Prism (Kapferer) KAPFERER represents brand identity diagrammatically as a six-sided prism as shown below: Constructed Source/Sender E x t e r n a l i s a t…