` Universita Commerciale “Luigi Bocconi” Facolt` di Economia a Master of Science in Finance Sublinear and Locally Sublinear Prices Relatore Prof. Erio Castagnoli Controrelatore…
RATIONAL INTEGRATIVE MODEL OF ONLINE CONSUMER DECISION MAKING Padmini Patwardhan and Jyotika Ramaprasad ABSTRACT: Based on traditional rational consumer theories about beliefs…