Documents Creative Strategy: Planning and Development 8 McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies,.....

Slide 1 Creative Strategy: Planning and Development 8 McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. Slide 2 Advertising Creativity CREATIVE…

Documents Articulate the Message There are many ways to convey an advertising message. Common to all messages....

Slide 1 Articulate the Message There are many ways to convey an advertising message. Common to all messages are: –A creative strategy determining what the message will…