Documents JAIIB/DB&F-Principles & Practices of Banking – Module D- Support Services – Marketing of Banking...

JAIIB/DB&F-Principles & Practices of Banking â Module D- Support Services â Marketing of Banking Services - Ms.Neha Gupta MARKETING CONCEPT Market A situation where…

Documents Chapter 2 - MARKETING MIX Key concept in the modern marketing Considered to be core of marketing It....

Chapter 2 - MARKETING MIX Key concept in the modern marketing Considered to be core of marketing It is the set of tools that the firm uses to pursue its marketing objectives…