Slide 1Chapter 1 © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.…

CHAPTER 1 Marketing: The Art and Science of Satisfying Customers Objectives 1. Define marketing, explain how it creates utility, and describe its role in the marketplace.…

Slide 1 Chapter 1 Marketing: The Art and Science of Satisfying Customers Slide 2 CHAPTER 1 Marketing: The Art and Science of Satisfying Customers Chapter Objectives 1.Define…

Slide 1 Chapter 1 Marketing: Creating Satisfaction through Customer Relationships Slide 2 Chapter Objectives 1.Explain how marketing creates utility through the exchange…

Chapter 1 Marketing: The Art and Science of Satisfying Customers Principles of Contemporary Marketing Kurtz & Boone Copyright © 2012 by South Western, a division of…

PowerPoint Presentation Chapter 1 Marketing: The Art and Science of Satisfying Customers 1 © 2014 Cengage Learning.  All Rights Reserved.  May not be scanned, copied…