Business Marketing Cant Do Innovation

1. Marketing can not do innovation Image: Ted Levitt 2. An Opportunist 3. Innovation Framework Upstream Innovation (Technical R&D) Downstream Innovation (Customer R&D)…

Technology Marketing cannot do innovation

1. Marketing can not do innovation Image: Ted Levitt 2. An Opportunist 3. Innovation Framework Upstream Innovation (Technical R&D) Downstream Innovation (Customer R&D)…