1. The Theory of Consumer Behavior 2. Consumers play an important role in determining the demand for a firm‟s products. They are quality conscious and price sensitive.…
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1. D KISHORE .T.S MSNIMT 2. D of g Kotler and Levy define demarketing as “discouraging customers in general or a certain class of customers in particular on either a temporary…
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Slide 1 Slide 2 European Commission Functioning of Directive 98/34/EC Peter Bischoff-Everding - DG Enterprise and Industry May 2006 Enterprise and Industry Directorate General…
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