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PROMOTION MODULE 5 TOPICS COVERED • MEANING OF PROMOTION • IMC • PROMOTION MIX OR COMMUNICATION MIX • AIDA MODEL AND L AND S MODEL • DAGMAR APPROACH • ESSENTIALS…

Documents Test

New Deal Multiple Choice Identify the choice that best completes the statement or answers the question. ____ 1. What did Roosevelt and Congress pass the day after FDR’s…

Marketing Beverage Intell 2014: Digital, Social, Mobile, Apps, Retail

1. “Everyone knows the age of luck is over. We have entered the age of muscle.” -Kuusisto 2. Strategic Beverage Marketing in 2014: Advertising is DEAD “Smart” Selling…

Documents The media evolution:From Computers to PCs to Tablets

1. Study2014: ARE TABLETS TAKING OVER? A SNAPSHOT OF HOW CONSUMERS USE THEIR TABLETS AND INTERACT WITH DIGITAL ADVERTISINGBase: n=1,000 Sums may not equal 100 due to roundingadroitdigital.com…

Business Marketing Through Mobile

1.Image by Blair Cook2. Today consumers are constantly bombarded by numerousdecisions ,obstaclesandsituations . Image by Laura Crowell 3. Consumers have found themselves...…

Business Point Roll - iStrategy Atlanta

1.Tap That Ad: Engaging Mobile and Tablet Campaigns That Get Consumers’ Hands on Brands2. Your FacilitatorsTodd PasternackDirector, Creative Technology@toddpasternackCat…

Business Csr13(cg) (1)

1.Corporate Governance2. References for Corp. Governance Securities & Exchange Board of India, www.sebi.org Harvard Business Review, ‘Readings on Corporate Governance’…

Documents Shifting Shopper Preferences: Analyzing The Latest Data on Cross-Channel Trends

1. Your GoToWebinar Attendee Viewer is made of 2 parts: 1. Viewer Window 2. Control Panel Type your question here 2. Jim  Bengier   Global Retail Executive Sterling Commerce…

Documents Marketing through mobile

1. Image by Blair Cook 2. Image by Laura Crowell!Today consumers are constantlybombarded by numerous decisions, obstacles and situations. 3. Image by Maxfeld Consumers have…

Documents Firearm Forum- Working with Cabela's

1. Cabela’s Confidential Information 1 Doing Business With Cabela’s 2. Cabela’s Confidential Information 2 The Shooting – Hunting Industry • The Bottom Line 2001…