Documents The 3i model Silvia Rita Sedita [email protected].

Slide 1 The 3i model Silvia Rita Sedita [email protected] Slide 2 Source: Adapted from Kotler et al. 2010 Slide 3 Slide 4 Definitions The most basic definition of a…

Documents 111215 EffectiveBrands Social Marketing Readiness whitepaper

1. White PaperSocial Marketing SOCIAL  M ARKETING   READINESSReadiness Winning  with  Global  Brands  in  the   Social  AgeWinning with Global Brands in the Social…