1. What are some Core Marketing Concepts? 2. Basic Human Requirements Needs Education 3. Wants Desire for Specific satisfier of Need U.S. consumer Needs Food 4. Demands Want…
Principles of Marketing Principles of Marketing Dr. Karim Kobeissi Chapter 1: Creating Customer Value and Engagement Keywords Process: a series of actions or steps taken…
Slide 1 BUSINESS IN CONTEMPORARY SOCIETY The Theory of Business How it works Why it works Slide 2 What’s in this unit… The Business Cycle Sectors of Activity Types of…